So far, we have looked at the basics to setting up your YouTube channel and the things you can do to help ensure your videos are seen. If you haven’t read the past two blog posts, you can read part 1 HERE and part 2 HERE. In the final instalment of ‘how to optimise your YouTube channel’, we’re going to be looking at the importance of promoting what you create.
“If YouTube has over 1 billion users, surely I don’t need to share the videos?”
Yes, YouTube has an incredible amount of users but that doesn’t mean they’re all going to be flocking to your video. In the same way that your website will get a certain amount of organic traffic, it still relies on you driving traffic towards it. If you want people to see your videos, you need to drive people to them. Think about the people that you want to watch your video – you’ll want them to be interested in the content and, ultimately, interested in taking action to become a customer.
“Where can I share my videos?”
The most common place to share your videos would be through your social media channels. You can link to them on Facebook, Twitter, and LinkedIn – you can even upload them directly to your Facebook (video posts have the most organic reach of any type of Facebook post). Make sure your social post has a strong call-to-action and remember to highlight a benefit to watching the video; nobody wants to do something for nothing.
You can also share your videos via email. If you have created a video that you know would be incredibly useful for a segment of your existing customers or your list of prospects, share it with them. Send them an email letting them know you’ve put together a video that you think would be useful for them. Let them know it’s only short but they will greatly benefit from it.
Put your videos on your website. Videos are essential to grab people’s attention and building the ‘know/like/trust’ factor quickly. 50% of people leave most websites within 8 seconds… This is because there’s nothing to keep their interest but, with video, you can change that.
Use your videos for advertisements. We’ve all seen pre-roll adverts on YouTube – you can create a video to be used as a pre-roll advert. You can target based on who they are, where they’re located, and what they’re interested in. So, for example, you could target women, aged 18-30, who live in London, and are interested in beauty. You’ll only pay when someone chooses to watch your ad so you won’t waste money advertising to people that aren’t interested. PLUS, YouTube have a free analytics tool that allows you to understand who’s interested and what’s working.
If the videos you’re creating go alongside any training you provide or you’re creating product demonstration videos, utilise this. You can send them on a USB to people that have signed up for your training, or send them in packages along with the product they’ve ordered.
“What else can I do?”
Use custom thumbnails. You can add still images to these that might be able to better portray what the video is about when compared to the image of someone standing there, ready to talk. You want to grab people’s attention but you need to make sure the images you use are relevant.
Now you know how to optimise your YouTube channel, discover more about how important video is in your marketing and how to utilise video to generate more conversions, request a FREE copy of the Complete Digital Marketing System guide.
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