Ads that give you chance after chance to bring lost visitors back
Maybe you know about Remarketing, and maybe you don’t.
If you do, you’ll know it’s the biggest marketing breakthrough of the last 10 years.
And if you don’t, you’ve still seen it in action – that much is almost certain. It’s there each time you visit a product page and click away…bombarding you with ads hours later, as you move around the web.
Basically, it’s a tracking system: a tool that tags your visitors, so you can follow them, show them ads and invite them to return.
And those ads show on all kinds of websites, through Google’s Display Network: everything from niche interest pages to national newspaper sites.
So what does it mean to you?
Well chances are, at least half the people who visit your Opt-In Page will leave without signing up. So we use Remarketing to bring them back – to give them a second chance to request your Lead Magnet.
And perhaps a third chance…or a fourth…or more. After all, it costs nothing to show the ads. You only pay when the prospect finally clicks through.
This has been a boom for the industry, and it will transform your campaign. Typically, if 4 out of 10 people join your list at the first time of asking, that figure can easily rise to 5 or 6 when we add Remarketing.
And the beauty is, the strategy is still widely ignored. Only a handful of your competitors will bother to use it. The rest won’t know how, or even why. So you can leap ahead…
“But why would someone go back?”
When Remarketing launched, it had its detractors: people who claimed that no-one would go back to a web page that they’d chosen to leave!
But we know, through extensive research…their fears were unfounded.
In reality, the visitor who leaves a web page is not saying “Never” – they’re only saying “Not today”. For any number of reasons.
It could be that they don’t feel ready. Or that something else came up. Or they ran out of time. Or their signal faded. Or their battery died. Or more.
You certainly can’t be sure they’re rejecting you out of hand! So it makes perfect sense to lure them back…and top up your response rate.
WHAT WE DO FOR YOU…
- Set up your Remarketing Campaign with Google
- Add a pixel to your Opt-In Page, to tag and follow each visitor
- Write and design a package of 6 Remarketing Banners, to be displayed on sites belonging to Google’s Display Network