If you’re tired of spending time and money driving traffic to your website, only to find you don’t get any conversions or have any way of following up with them, keep reading…

If you and I set up rival businesses, both running our own burger vans, and you could choose any competitive advantage…what would it be? …A plush new van? …Top quality meat? …A recipe for the best relish in town? Go on. Any advantage you like – but you can only choose one.

They say good things come to those who wait but we all know that, really, that’s not the case. Good things come to those who work their socks off. So, this brings us to the question… what kind of business owner are you?

Unless you’ve been abducted by Aliens and have only just arrived back on Earth after a 15 year absence, then I’m probably safe to assume you know what Google is. Millions of searches are conducted on it every day of the week. Which means that taking advantage of it’s Google Adwords service to display adverts on it is a very smart move for almost any type of business I can think of.

You don’t have to be a brilliant copywriter to write Facebook posts, you just need to know these 5 simple tips. You might even know some of them already…

So far, we have looked at the basics to setting up your YouTube channel and the things you can do to help ensure your videos are seen. In the final instalment of ‘how to optimise your YouTube channel’, we’re going to be looking at the importance of promoting what you create.